To showcase their newest innovations, the SharkNinja IFA stand brought the home environment to life. The massive space contained nine product environment zones, each with its own activations. Ranging from Ninja Cafe barista demos and Shark Beauty hair styling, to a Ninja Creami ice cream counter and a Ninja Outdoor backyard cooking demo, the stand was buzzing with brand touch points. Hidden in the outskirts of the donut-shaped space were sleek meeting rooms and networking lounges, all with bespoke product displays.